Printz Board: Inside “Hey You”

When you purchase the Printz Board VIProducer plugin, you automatically receive, FREE, the accompanying education course “Inside ‘Hey You.'” In this course, Printz Board of Black Eyed Peas will guide you through multiple lessons as he explains his creative process for writing and producing hit songs. Using his single “Hey You,” actual stem session tracks, and your Printz Board VIProducer plugin, you’ll get an inside look at Printz’s production methods, tricks, and secrets.

What’s Covered In This Course:

Printz will break down his production process and show you how to:

• Start and build a song
• Stack Instruments
• Keep creativity flowing while working at a rapid pace
• Keep track of file management across multiple sessions
• Print software instruments to track
• Approach mixing live instruments with digital instruments
• “Make those drums KNOCK!”

Fire up your DAW, sit down with Printz, and take a look inside the process of a Grammy winning Artist/Writer/Producer!

Video Walkthroughs:

• 1. Building Blocks/Sound Foundation
  
  An inside look at song foundation with Printz Board.
• 2. Chorus Treatment
  
  Printz shows us the thought process behind building an anthemic chorus.
• 3. Creating Tracks In ProTools
  
  A look at the way Printz creates tracks in ProTools to speed up his creative process.
• 4. Using FX for Builds and Section Hightlights
  
  A look at Printz’s practice and theory for building up breaks and sections.

• 5. Ending Chorus
  
  Explore using mutes to create changes between one chorus and another.
• 6. Checking Record Path for Better File Management
  
  Learn a fast, effective method for making sure your files all stay in one place.
• 7. Quantizing Midi
  
  Take a look at Printz’s own method for fixing timing issues.
• 8. Printing Software Instruments
  
  Printz shows you how he prints his midi instruments, assuring maximum session file flexibility and portability.
• 9. The Bridge
  
  Discover how just a few subtle changes can result in cool bridge ideas.

An introduction to Printz Board

A Musician, Multi-instrumentalist, Songwriter, Grammy Winner, Musical Director – add Entrepreneur, Visionary and now Artist to the mix, and these multi-hyphenates only begin to reveal the vibrant creative realms of Printz Board.

From the age 10, Printz picked up the trumpet, “Cause I knew I’ll be able to sling that on my back and then make it do what it do,” he remembers. As a trumpeter, he explored the vast parameters of jazz and music that instigated his journey from his hometown of Columbus, Ohio, where music legends like Jimi Hendrix, Bob Marley, The Eagles and P-Funk stoked his imagination with genre-defying artistry.

Relocating to San Diego State College, he had to decide a career between music and soccer – and added the classical greats, Rachmaninoff, Mendelssohn, Debussy and Stravinsky to his eclectic mix of musical influences. “All the classical stuff that made me spin me round.” Migrating to Los Angeles, he then met a band that needed a keyboard player. Over time this band evolved into a worldwide phenomenon, the super group Black Eyed Peas. 

To the millions of BEP fans around the world, Printz has been an essential part of the ingredients in this monumental, hit-making machine and groundbreaking juggernaut. Printz was the co-writer of such signature smashes like “Where is the Love,” “Don’t Phunk with My Heart,” and “Meet Me Halfway,” onstage, Printz is the musical director commanding the band’s colossal 85,000 capacity, live stadium shows. “If we have to take a left turn on stage, I have to coordinate and facilitate this. I’m internally making sure that all the parts inside the clock are working,” he explains.

As a songwriter, producer and musician, Printz contributes to an extensive spectrum of artists including; Chris Brown, Dr. Dre, Fergie, Natasha Bedingfield, Sheryl Crow, Macy Gray, Selena Gomez, Katy Perry to name a few. “um, you know, I’m not good at gassing myself up but, the list does go on…”

In 2001, he founded his production company Beets & Produce, Inc. and has enlisted a dedicated creative team working in music, films, TV and commercials. Recently, he has expanded Beets & Produce Inc, into a progressive multi-media entertainment hub which now encompasses Talent Management, Music Publishing, Record Label and New Media with various new artists and projects in development.

However, 2013, will see Printz Board in a very different light. Instead of being the guy behind the scenes, he will now be the front man by releasing his debut solo artist album, entitled Board Games. Currently, he’s in the studio, making those final tweaks and fine-tuning all the songs whilst the Beets & Produce team is gearing up for the releases of two smoldering singles “#1” and “Hey You” in time for the summer. Printz describes his debut album as “…a romantic comedy, built around my life experiences, It is definitely ‘my movie.’” He says the sonic travelogue “…embodies London to Iceland to Hong Kong to New Zealand and everywhere else I’ve been.”

Peas fans will appreciate the hook-heavy song craft and funkier-than-thou beats. Printz anoints these hypnotic sounds with a left of center freshness and a striking originality.

During Printz’s down time, he enjoys fishing and is an avid movie fan, “I got my bowling ball in my car, always too. I like normal people stuff.” That said, observing, absorbing and engaging in modern culture is crucial to his creative vision. “People ask me why I go out five nights a week. It’s because I live in Los Angeles, where there is always something going on, but I’m studying the lifestyle, the fashion, the movement and I can see the society and the community I’m giving my music to. For me as an artist, I want to stay in front of the times.”